If you run a beauty spa or hair salon Dubai Marina, you’ll want to ensure you’re offering various services. The more diverse your offerings, the more chances you have of attracting new clients. There are several ways you can do this.
Offer an intro package:
One of the best ways to do this is to offer an intro package. This can give you multiple services at a discount, creating an optimal customer experience. However, if you offer a more comprehensive package, you should also ensure that the price is reasonable.
Create a referral program:
Another strategy to promote your salon is to create a referral program. This can attract more customers and encourage existing ones to spread the word about your business. You can also use social media to reach out to potential clients. Providing customer testimonials on your website or social media profiles will increase your salon’s appeal and the odds that potential customers will actually visit your salon.
Introduce your salon to customers through freebies:
You can also introduce your salon to customers through freebies. These can include discounts on services or even free products. In addition to this, you can always offer incentives to encourage referrals, such as a coupon for a free haircut if someone recommends you to a friend.
Make your salon look inviting:
Another trick to attracting more customers is to make your salon look inviting. This can be achieved by hiring a receptionist and creating a welcoming, clean interior. Additionally, you should offer competitive pay and nurture your staff to stay engaged and committed to your business. This will help you to prevent employee turnover.
It would help if you also took advantage of the fact that customers are increasingly looking for discounts. If you provide your clients with good value for money, they’ll be more likely to purchase. In the past, you may have hesitated to offer discounts to your customers, but with the increased competition, you may have to change your tactics.
Do something to thank your customers:
It would help if you also did something to thank your customers. Not only will this make them feel appreciated, but it will also lock in their loyalty. This is important since most clients will visit other salons in the future.